I'm Alexander Dergunov — and I love sauna. For twenty years I've been drawing, building and running spas and saunas in Canada, and this page is where I share that love. Whether you're planning a commercial spa, adding a wellness experience to your hospitality business, or building a private backyard retreat, I'll help you avoid costly mistakes and turn your vision into reality.
My appearance on Ottawa In The Know — what löyly means, why the whisk is like "two big hot palms", and how a real sauna ritual leaves you with not just new skin, a new body — a new soul.
A successful project requires balancing guest experience, construction, business planning, operations, technology and profitability. With more than 20 years of hands-on experience, I help clients make the right decisions before construction begins — and keep supporting them through opening day and beyond.
For entrepreneurs planning:
For homeowners creating:
Ideal for:
Engage us at any stage. Pricing is scoped on a Discovery Call once we understand your project.
Clarify your vision before investing.
Turn ideas into a practical plan.
Support throughout construction.
Prepare for opening day.
Improve existing businesses.
Helping wellness businesses work smarter.
Clarify the vision.
Develop the concept and business strategy.
Support construction and implementation.
Prepare operations and staff.
Optimize performance and profitability.
I'm an entrepreneur, osteopathic practitioner and sauna specialist with more than two decades of experience creating wellness businesses in Canada. I've developed spa concepts, built facilities, operated wellness centres, managed hospitality teams and designed guest experiences that combine traditional European sauna culture with modern business practices.
Let's discuss your vision before construction begins.
Book a Discovery Consultation